Customers vs. Consumers The conditions "customer" and "purchaser" are almost synonymous and are often applied interchangeably but there's a slight variation. It goes to state, ‘Given that the impetus to reinvent is intensifying, PwC proceeds to evolve and sharpen its strategy, and it remains dedicated to offering clientele stop-to-conclude professional https://businesssmash.com/embracing-business-agility-a-customer-centric-approach-to-agile-and-business-transformation/