Google Look for Console (previously known as Webmaster Instrument) is definitely the mom of all Search engine optimisation tools. The reason I say this is because GSC tracks almost everything that the website is dealing with from the background. From harmful backlinks to search term ranking, GSC tracks it all. https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885